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Paris
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The Société d’Exploitation de la Tour Eiffel operates, maintains, and runs events at the Eiffel Tower as part of a delegated public service contract with the City of Paris. Every year, SETE and its 340 employees welcome 6 million visitors to the Eiffel Tower. SETE’s aim is to improve and modernise every aspect of the Eiffel Tower, in an approach that focuses on security and quality.

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duties

développement

study of a dedicated eco-system of partners consistent with the new ways of life of Parisians and Ile-de-France

production

development of a transdisciplinary and forward-looking program of moments / events / invitations and meetings dedicated to Parisians and Ile-de-France residents 

image

positioning of the brand territory for Parisians and Ile-de-France residents

transmission

communication plan