Condition Publique, Roubaix

La Condition Publique, a major driver of creativity, has invited partners from a wide range of backgrounds to work together in order to offer an entire season dedicated to lodging. Artists, designers, architects, companies, societal stakeholders, and communities all deal with this essential need. Despite its fundamental nature, lodging is a complex issue that is equal parts individual and collective.
Habitarium is a joint project born between Réseau Alliances, Frac Grand Large, École Nationale Supérieure d’Architecture et de Paysage de Lille (ENSAPL), the Fondation Abbé Pierre, Lille—design, the MEL, the City of Roubaix, La fabrique des quartiers, and SPL Euralille, all under the artistic direction of COAL.

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audit, benchmark, monitoring, research, positioning, strategic direction, textual briefs


strategic direction, conception / writing of speaking engagements, media planning, operational implementation, influence (targeting, press and public relations, social media, events) and mediation (promotion, media partnerships, marketing digital)


monitoring, research, mapping, prospecting, networking, partnerships