Condition Publique, Roubaix
La Braderie de l’Art was born in 1991 from Fanny Bouyagui's creative and original idea. A kind tribute to the famous rummage street sales in northern France, and the will to create an atypical event. La Braderie de l'Art is neither a trade show nor a Christmas market. It's a free creation place where items found a new life and a new owner. THE CONCEPT : TO LOCK UP DURING 24 HOURS 150 designers, painters, graphic designers, graffiti artists, sculptors and others awesome experimentalitst handymen. Whatever their discipline, they all create in public, from salvaged materials and items and sell their pieces betweeen 1 and 300 euros.
audit, benchmark, monitoring, research, positioning, strategic direction, textual briefs
monitoring, research, cartography, editorial direction, programming
strategic direction, conception / writing of speaking engagements, media planning, operational implementation, influence (targeting, press and public relations, social media, events) and mediation (promotion, media partnerships, marketing digital, community management)
monitoring, research, mapping, prospecting, networking, partnerships